Wing, the drone delivery venture of Google parent Alphabet, on Wednesday announced it is expanding to Melbourne and the Australian state of Victoria along with its food delivery partner. More than 250,000 residents can now order food, drinks, and household items by drone, straight to their backyard, directly through the DoorDash app.

Melbourne is not the first market Wing and DoorDash have targeted, and it is unlikely to be the last. The partners began offering the service in the Brisbane suburb of Logan in 2022 and in March expanded to Christiansburg, Virginia, in partnership with Wendy’s.

Wing’s delivery area in Melbourne, however, is its largest yet in Australia, covering 26 suburbs in the east of the city. The larger size was enabled via regulatory approvals from the country’s leadership.

The service will also feature the company’s highest pilot-to-aircraft ratio to date, with a single pilot assigned to monitor up to 50 drones at a time, three times more than previously permitted. The increase was approved, Wing said, because the company has been able to demonstrate the safety of its service over five years of operation in the country.

The drones cruise at roughly 65 mph (56 knots) at an altitude of about 200 feet, and all flights are preplanned by an automated system. They can continue flying in light rain or even snow. The DoorDash app will provide customers with a countdown clock to collect their delivery, which, as FLYING saw firsthand, is accurate down to the second.

Partnering with DoorDash is part of Wing’s strategy of direct integration. The company uses tools such as automation and autonomous drone loaders to streamline the order and delivery process on the merchant’s end, while the customer gains easy access to the service through one of the world’s largest food delivery platforms. DoorDash, for its part, has also not been shy about its use of autonomy.

Separately, Wing announced an expansion of its service in the Dallas-Fort Worth metro area of Texas with partner Walmart. The companies added two new Walmart locations to their network, expanding it to six stores covering more than a dozen neighborhoods.

The drone delivery provider is also looking to get into healthcare through a collaboration with the U.K.’s Apian. The firms recently partnered with a collection of Irish companies to launch a healthcare drone delivery trial, including 100 flights per week of medical supplies and devices to Irish hospitals.

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About 210,000 now live in Frisco, to the northwest of the fast-growing Dallas-Fort Worth metroplex. But that’s not the buzzing I’m referring to. Because accompanying that influx of residents are the first flights of a new technology: drones.

I spent last week in Dallas covering UP.Summit, an annual, invite-only gathering of some of the biggest movers and shakers in the transportation world. Among the attendees were senior U.S. defense officials, state and federal lawmakers, former presidents and prime ministers, and executives from some of the top firms in the industry.

Adam Woodworth, CEO of Wing, fell into the latter group. At UP.Summit, Woodworth detailed the next phase of the company, which is owned by Google parent Alphabet. A large part of that road map relies on Dallas, where Wing last month launched drone delivery out of a Walmart Supercenter in Frisco. It plans to add a second store in the coming months.

A Wing spokesperson gave me an inside look at the company’s newest operation, complete with a simulated delivery to show how its drones take off, navigate, deliver, and return to the Supercenter—all on their own. Read on to see exactly how Wing delivers, hear Woodworth’s vision for drone delivery, and get an outlook on the service as it starts to hit the U.S. market.

The Setup

After listening to Woodworth speak, I hopped in an Uber and headed to Frisco, where I met a Wing spokesperson in front of the Walmart Supercenter at 8555 Preston Road. I didn’t see the operation at first. But upon closer inspection, I came across a small, fenced in area in the parking lot. It took up just two rows of parking spaces and was about the size of a tennis court.

The spokesperson emphasized Wing’s ability to fit into Walmart’s framework seamlessly. After all, the largest retailer in the world needs the parking space for customers, and its associates don’t necessarily have the bandwidth to run a drone delivery operation. 

So, Wing keeps things compact and asset-light. Its store-to-door model, first launched in Australia’s Gold Coast region with grocer Coles, allows it to set up operations in the nooks and crannies of brick-and-mortar stores: in parking lots, on roofs, or in unused space nearby. Meanwhile, all Walmart workers need to do is bring orders to the fenced-in service area.

I arrived at the Frisco Supercenter just minutes before operations began at 10:30 a.m. CDT. A handful of employees were present. But they had little to do as 18 Wing drones charged on launch pads, performing routine maintenance checks on their own.

Even as orders started to come in, staffers—about five of whom were present at any given time—mostly just sat back and watched the drones do their thing. 

An automated flight planning and uncrewed traffic management (UTM) system charted the path of each suitcase-sized aircraft, accounting for factors such as weather, time of day, and the presence of other objects in the airspace. The system also flags issues as they arise and responds to them as needed (such as by grounding a drone assessed to be unfit for operations, for example.)

Ground support operators were on-site, as is the case at other Wing locations. Their job is simple: When a drone encounters an issue, it tells them exactly what the problem is and where it’s located, and the staffer makes what is usually an easy fix. For more complex repairs, drones are set aside to be shipped to a dedicated facility. But there were no hiccups when I was present.

While there was also a pilot at the Frisco site, he was only there for me. The flights I witnessed were actually overseen from a Remote Operations Center in another Dallas suburb, Coppell, about an hour’s drive away.

That facility and another near Wing’s Palo Alto, California, headquarters control the company’s operations nationwide, including its service in Christiansburg, Virginia. Pilots at these centers are akin to air traffic controllers, watching dots on a screen.

All of that automation and remote oversight left Walmart associates with a simple task: Bring orders out to the drones. From there, a Wing order loader attached the payload to the drone’s tether, using a tablet to match it to the right aircraft.

Soon, staffers will have even less to do. Wing recently introduced the AutoLoader, a new piece of tech that will allow workers to leave containers out for the drones to pick up themselves. The company demonstrated the concept at UP.Summit, likening it to curbside pickup.

How It’s Delivered

The Wing spokesperson simulated a delivery so that I—and now you—could see the whole process in action.

The order (a water bottle) was sent to the order loader, who waited for the drone to rise and release its tether before attaching a small, Walmart-branded container. Then, the aircraft ascended and zipped off to its destination, a nearby staging area.

Initially, the buzzing was pretty loud. But it quickly faded into the background as the drone reached cruising altitude, making it difficult to hear unless you were listening for it.

In the air, it cruised at 65 mph (56 knots) at roughly 200 feet, beyond the visual line of sight (BVLOS) of the ground crew. Because flights are preplanned, the drone accounted for how conditions such as wind would affect its battery. Still, onboard sensors kept an eye out for any unexpected changes, and the spokesperson said the drone could continue flying in moderate rain or even snow.

As we walked to the staging area, a countdown timer on the Wing app gave us an ETA. The spokesperson assured me this was exact, since the entire route was planned in advance. Sure enough, like clockwork, the drone emerged on the horizon on schedule, descending to about 25 feet before lowering the order to the ground with its tether. If pulled, the tether and payload would release and the aircraft would return to the parking lot.

A countdown on the Wing app estimated the delivery time down to the second. [Jack Daleo/FLYING]

Finally, water bottle in hand, I walked with the spokesperson back to the staging area, where the drone returned to the landing pad just six minutes after the order was initially placed. That’s far less time than a delivery driver would need to complete the trip. While the service is still relatively small, Wing envisions those same benefits for retailers nationwide.

Wing Is Not Winging It

Some drone delivery companies have struggled to garner customers due to overly ambitious plans, premature launches, or some combination of the two. Wing, with its deliberate approach, is not one of them.

In the 30 or so minutes I spent at the Frisco Supercenter, I saw at least 10 organic orders come in from customers. Residents within 6 miles of the store can pick from over 1,000 items (the most popular being rotisserie chicken), including fragile items like eggs, since the container locks into place in the air to prevent swaying. Frozen foods such as ice cream are also on the menu, even in Texas, because delivery times can be as fast as three minutes.

The store—combined with another, unnamed Supercenter that will begin service later this year—is expected to serve about 60,000 households. And customers have been clamoring for Wing to add even more coverage in the region, according to the spokesperson.

But Dallas is just the tip of the iceberg. Wing so far has completed more than 350,000 deliveries, with the vast majority happening outside the U.S.

The company got its start in Canberra, Australia, in 2019, expanding to the suburb of Logan and adding service in Helsinki later that year. To date, Logan is the company’s largest service—on some days, it handles over 1,000 deliveries, or one every 25 seconds. Partnerships with restaurants such as KFC have given its Australia business a boost.

Recently, Wing expanded operations in Queensland with property development group Mirvac and on-demand delivery provider DoorDash, which has an integration with the company’s service. Instead of using the Wing app, Queensland customers simply place their orders on DoorDash and select the drone delivery option.

In the U.S., operations are less substantial. Wing began serving Christiansburg, Virginia, in 2019, where one couple has received more than 1,200 deliveries. Outside Christiansburg and Dallas, it’s largely been limited to testing and demonstrations: A delivery of Coors beer and peanuts to Coors Field in Denver, the drop-off of a ceremonial tee-off golf ball for the Sports Illustrated Invitational, and some testing near its Palo Alto headquarters and Hillwood’s AllianceTexas.

Wing is also partnered with Walgreens to expand store-to-door service in the U.S. and is working with Hillwood to prepare a special delivery facility at Frisco Station, a mixed-use development not far from the Supercenter.

Speaking at UP.Summit, Woodworth was bullish on Wing’s domestic prospects. He emphasized a few tricks the company has up its sleeve, such as the Wing Delivery Network philosophy it revealed last year. The decentralized, automated system will share resources across each of the company’s service areas based on spikes and lulls in demand. That way, Wing can send capacity wherever it’s needed, allowing it to service larger, more populated areas.

Woodworth also highlighted Wing’s Aircraft Library team, which develops new drone configurations based on components the company already uses. The idea is to help meet the unique payload, range, or other requirements of its customers. Then there’s the AutoLoader, which figures to make matters significantly easier for store associates.

Combined with a small ground footprint, high levels of automation, and APIs (like the one for DoorDash) to integrate drone delivery directly into customers’ sales channels, Wing’s new tools should push it toward offering a service that’s fast, cheap, and good—not just two of the three—as Woodworth put it.

Walmart will certainly hope that’s the case. The retailer is looking to jumpstart its drone delivery business, which it said has completed just 10,000 deliveries over the past two years. That’s despite operating a total of 36 hubs across seven states in partnership with DroneUp, Flytrex, and Zipline, the industry leader in terms of sheer volume with 700,000 deliveries and counting.

According to McKinsey, Zipline and Wing are not the only key players in the space. It said more than 10 drone operators made at least 5,000 commercial deliveries in 2022, delivering nearly 875,000 packages (an 80 percent increase over 2021). And with 500,000 deliveries completed through the end of June, the company forecasts over 1 million by year’s end.

The majority of these are healthcare deliveries centered in Africa and the Asia-Pacific region, largely owing to Zipline’s dominance. But per data from McKinsey, North American market share is on the rise this year, while the European market is fading.

The North American market would get a lift from more clarity on BVLOS operations. An FAA committee began developing regulations in 2021, but there is still no final rule in sight. That could change with the passage of the House FAA reauthorization bill, which calls on the agency to produce a BVLOS Notice of Proposed Rulemaking within four months of its effective date.

As things stand, Wing operates BVLOS under a Part 135 certificate, becoming the first drone delivery firm to obtain one in 2019. But the process is often expensive and lengthy, with Zipline, Amazon, UPS Flight Forward, and Flytrex partner Causey Aviation Unmanned holding the only other approvals. 

The cheaper, shorter alternative is a waiver to section 91.113(b), which the FAA awards intermittently. Recently, Zipline, UPS and a few other firms successfully took this route. 

But a final BVLOS rule would allow Wing and others to scale, expanding current service areas and adding new ones in places spread out, hard to reach, or obstructed by obstacles (such as tall buildings). It could also reduce costs by allowing drone firms to assign a single pilot to multiple aircraft, as Wing does, and offer customers a simpler path to sustainable operations as executives focus increasingly on ESG initiatives.

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The massive retailer on Thursday announced a partnership with Wing, the drone delivery arm of Google parent Alphabet, to deliver quick meals, groceries, household essentials, over-the-counter medicines, and more to residents through the air. Deliveries are expected to arrive in under 30 minutes straight to the customer’s yard, driveway, front door step, or other location of their choosing. 

The service will launch from two Walmart Supercenters in the coming weeks and reach around 60,000 homes.

“This is a major milestone for Wing as we continue down our path toward building capabilities to support some of the most significant delivery operations in the world,” wrote Shannon Nash, chief financial officer of Wing, in a blog post. “Our technology is designed to complement existing delivery offerings, making overall systems more efficient and able to meet real customer needs.”

The partners will begin with a Walmart store at 8555 Preston Road in the northern suburb of Frisco, adding large sections of the central and eastern parts of the town to its service area. Customers had been requesting an expansion since the service began delivering to Frisco in 2021.

Dallas-Fort Worth area residents can determine if they are eligible for drone deliveries by downloading the Wing app, creating an account, and entering their address. A “Coming Soon” message means you’ll be eligible for the new service on Day 1. The app may also say you are eligible, but do not live in the right area—Wing said it will add additional neighborhoods soon and to check back “in a few weeks.”

A second nearby store will join the delivery network before the end of this year, with more expected down the road. For now, the service will be available to homes within 6 miles of participating stores.

When the expanded Dallas service launches, Wing said it will expand hours of operation to 10:30 a.m. to 6:30 p.m. to provide more evening service. It will also extend availability to six days a week, delivering every day except Wednesday.

For Walmart, the partnership builds on more than two years operating drone delivery services in the U.S. The retailer has completed more than 10,000 deliveries out of 36 stores across seven states. It currently operates 11 drone hubs in the Dallas area and will now add two more. Most of these are overseen by longtime drone logistics partner DroneUp.

“Working with Wing directly aligns with our passion for finding innovative and eco-friendly last-mile delivery solutions to get customers the items they want, when they want them,” wrote Prathibha Rajashekhar, senior vice president of innovation and automation for Walmart U.S., in a blog post. “With drones that can fly beyond visual line of sight, we’re able to unlock on-demand delivery for customers living within an approximate 6-mile range of the stores that offer the service.”

Wing’s drones cruise at around 65 mph and use a tether to deliver cargo to precise locations in urban and suburban settings. Operators oversee the aircraft from remote command centers, flying beyond visual line of sight (BVLOS) in many cases. The company relies on its Wing Delivery Network model, which uses stores as delivery hubs, allocates drones across the network, and enables convenient options like curbside pickup.

Wing first landed in the Dallas area in 2021, when it began trialing a new delivery model that staged delivery drones in tiny hangars at Walgreens retail locations: on roofs, in parking lots, and adjacent to the building.

Its commercial service in the area launched in full in April 2022, delivering from Walgreens, Blue Bell Creameries, Easyvet, and an array of local and national retailers. At many locations, store associates load the drones rather than Wing employees. Earlier this year, it began offering special deliveries to events in the Dallas-Fort Worth area, such as sunscreen for pool parties or orange slices for soccer games.

The company also flies in Christiansburg, Virginia, where it launched its first U.S. service in 2019. Its biggest services, though, are in Australia; it’s flown in Queensland since 2019, where the city of Logan (a suburb of Brisbane) sometimes sees 1,000 deliveries per day. Wing has also delivered in Helsinki since 2019.

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Wing, the drone delivery subsidiary of Alphabet that delivers items like beer and peanuts to baseball fans, extra balls and tees to golf courses, and food to hungry customers in bustling cities, on Wednesday announced it will launch its first medical drone delivery service in Ireland this year. The new network will deliver pharmacy items, laboratory samples, and medical devices and supplies between healthcare providers.

“Think of this as a ‘provider-to-provider’ service, or B2B, meaning not directly to the consumer or households,” a Wing spokesperson told FLYING. “We will be delivering to hospitals and other healthcare providers, which is different from our residential deliveries you might have seen elsewhere.”

To integrate into medical logistics networks, Wing will partner with Apian, a U.K.-based company founded by a team of National Health Service doctors. The firm uses APIs to combine medical and aviation systems, connecting healthcare providers with drone operators and services through a single, automated, on-demand delivery system for critical cargo.

The partners will spend the next few months working with local healthcare and pharmacy partners to create a rapid medical delivery network in the Irish county of South Dublin, where more than one-quarter of a million potential customers reside. 

The suburban setting is one most drone delivery companies would avoid. In these densely populated regions, the aircraft need to be able to avoid tall buildings while ensuring the safety and privacy of hundreds of thousands of people on the ground. 

But delivering to congested areas is Wing’s forte, having already launched services in the Dallas-Fort Worth metropolitan area and several midsized Australian cities. 

Later this year, the company expects to begin working with hospitals and other care providers in Dublin to make drone deliveries in the Irish capital a reality. It told FLYING that customers can anticipate a maximum of 20 deliveries per day at launch.

“Together, Wing and Apian believe that healthcare should benefit from on-demand delivery much like consumers do in their personal lives,” wrote Shannon Nash, chief financial officer of Wing, in a blog post. “Medical drone delivery can provide a faster, more reliable, lower-cost solution than ground-based alternatives. We aim to address speed, inefficiencies, and also environmental challenges by reducing vehicles on the road.”

Wing’s South Dublin drone delivery network won’t be its first activity in Ireland. The announcement follows the company’s October 2022 launch of a small-scale demonstration of an operation in Lusk, a town about 12 miles north of Dublin.

The goal of that demonstration was to gain experience operating in Ireland and learning from the local community which services would add the most value. The company said Wednesday it received important feedback from those trials—and it appears medical deliveries came highly requested.

Wing said it chose to launch in Ireland because of the support it has received from the Irish Aviation Authority. It also pointed to the local community’s embrace of emerging technologies, which has fostered the growth of companies such as Manna Drone Delivery, the country’s preeminent provider. To Wing’s point, Manna founder and CEO Bobby Healy in July hailed the American firm as “the gold standard in our industry.”

“They have a platform that’s way ahead of everyone, a team that has the ability and capital to really go forward, and they’re ready to scale,” he said. “They’ll be held back in the U.S., just because regulations aren’t there yet. But I think you can safely say that it will be Manna and Wing scaling in Europe in the not-too-distant future.”

As Healy alluded, Wing does not plan to stop at Ireland. Servicing all of Europe presents a lofty challenge, but at minimum it plans to turn the U.K. into a key market.

“We also look forward to future opportunities in the U.K. after years of collaboration with regulators and contributions to numerous policy forums,” Nash wrote.

Drone Delivery Dominance

The addition of medical deliveries could add to Wing’s well-established drone delivery dominance. Earlier this year, the company surpassed 300,000 deliveries globally, dwarfing the likes of Amazon Prime Air, UPS Flight Forward, and other key rivals.

Wing currently flies in 10 total locations, with its largest services in the Australian states of Queensland and New South Wales. There, it makes store-to-door deliveries for grocery store chain Coles Supermarkets and accepts in-app orders through a partnership with DoorDash, among other services. On a good day, the company will make 1,000 deliveries—or about one every 25 seconds—to Australian customers.

In addition, Wing drones are abuzz in the suburbs of Dallas and Christiansburg, Virginia, the firm’s first U.S. market. Helsinki is another major service area.

Prior to Wednesday’s announcement, Wing got its wings primarily by delivering hot meals, convenience and grocery items, and last-mile e-commerce orders. Now, though, the firm says it is fully committed to adding health care services.

“Drone delivery in healthcare has a tremendous opportunity for scale, both in operational service and in benefits delivered to patients and providers,” a spokesperson told FLYING. “We look forward to continued work in healthcare drone delivery in the future.”

That industry is currently dominated by Bay Area-based Zipline, which boasts expansive services in sub-Saharan Africa and Southeast Asia, as well as in the U.S. in Arkansas, Utah, and North Carolina. In May, the company announced it had completed more than 600,000 deliveries of blood, vaccines, prescriptions, and other medical cargo.

Wing has a long way to go to catch Zipline. But there’s a key difference between the two that could give the former a leg up.

Unlike Zipline and other rivals, Wing has opted to fly mostly in urban settings, which have largely been untouched by drone delivery. Zipline also hopes to operate in cities with the launch of its P2 delivery system. But the Alphabet subsidiary is building its entire business around those densely populated markets.

In March, it revealed its concept for the Wing Delivery Network, considered the model for the company moving forward. The idea is to use the roofs and parking lots of city storefronts as delivery hubs and to fly its drones like last-mile delivery vans, traveling between stores and continuously making deliveries where demand is highest.

The decentralized system runs on a proprietary logistics automation software, which allocates drones to “pads” where they take off, land, and charge. The system also manages Autoloaders, staged modules that allow store associates to “preload” orders drones can pick up automatically. Essentially, it’s an automated version of curbside pickup.

The system is designed with flexibility at the forefront. It can turn just about any location into a delivery hub, and its ability to reposition drones throughout the network allows it to adjust to spikes in demand.

“Wing’s operations require very little infrastructure and can be set up in a range of spaces, making them suitable for a wide variety of healthcare facilities,” Nash wrote in her blog post.

By mid-2024, Wing envisions its Delivery Network handling millions of deliveries for millions of customers. And it expects it to do so at a lower cost than ground transport can achieve for same-day delivery of small packages. 

In a healthcare industry where speed is key, the system’s ability to deliver in as little as three minutes has the potential to save lives. In a few months, we’ll find out exactly what it’s capable of.

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Standard delivery, scheduled delivery, pickup … and drone delivery?

Most food delivery apps only offer those first three options. But DoorDash (NYSE: DASH) on Monday launched a pilot of on-demand drone delivery in Logan, Australia, with Alphabet (NASDAQ: GOOGL) subsidiary Wing, which has been operating in the Brisbane suburb since 2019.

It’s the first time the drone delivery provider has made its service available via a third-party app.

Customers can now place orders of convenience, grocery items, snacks and household essentials directly through the DoorDash app, picking the Drone Delivery option when prompted. Then, the app will display a satellite image of the customer’s residence and allow the user to drag and place a drop-off marker.

From there, a Wing drone will complete the delivery, typically in under 15 minutes. The drones will carry payloads a little under 2.5 pounds and travel at speeds approaching 70 mph, according to DoorDash. Orders will be tracked by GPS location, just like the app’s ground-based service.

The limited service, dubbed DoorDash Air, launched this week for select households in Logan, but the companies plan to expand availability in the coming months.

“While Wing has traditionally provided delivery services directly to residential and business customers, to further accelerate our technology development, we’ll be increasingly working with marketplaces and logistics partners to expand their delivery options, making fast drone delivery affordable and sustainable for them, and their customers,” said Simon Rossi, Wing Australia general manager.

Wing said in a blog post that it has been working for some time to integrate with a third-party app like DoorDash. Outside of the partnership, the company has also worked to move its operations closer to merchants and retailers in order to open up the service to marketplaces.

In Australia, for example, Wing built a drone delivery station on the roof of a local shopping center so deliveries can be made out of a central hub. It’s also been working on a store-to-door model in the U.S. that stages drones in small hangars at retail locations. Walmart, for instance, has stationed them on rooftops and in parking lots and other adjacent spaces.

By adding that layer of infrastructure, companies like Wing have found a way to make drone delivery more attractive to merchants because it allows them to reach their local customer base in just 15 minutes. That in turn makes the service attractive for consumers, which drives demand.

“Drone delivery can provide an excellent complement to our ground delivery services,” said Rebecca Burrows, general manager of DoorDash’s Australia business. “Delivery drones create a quick, efficient delivery option for smaller orders weighing just over a kilo, and free up ground delivery services for larger deliveries that provide better compensation to drivers.”

DoorDash in a news release pushed back against the idea that drones might take orders away from human couriers. It argued that drones will handle small, short-range orders — which are more likely to yield smaller tips — while freeing up couriers to handle more valuable orders.

The company also hinted that similar efforts are on the horizon, noting that “DoorDash sees automation as a means to develop the right platform solution to satisfy consumer demand across the globe, while improving efficiencies within the platform.”

Could a drone delivery service in the U.S. be part of that plan? Wing currently operates commercially in the Dallas-Fort Worth metropolitan area and is testing further services in Virginia. With DoorDash also operating heavily in the U.S., the groundwork is laid for an on-demand drone delivery pilot in one of those two states.

Already, DoorDash has piloted a robot delivery service with Starship Technologies, which has brought microwave-sized delivery robots to college campuses across the country. And last November, it introduced an automation arm, DoorDash Labs, which is building out its own robot.

For more coverage on drone delivery logistics, go to Freightwaves.com.

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