Wing Archives - FLYING Magazine https://cms.flyingmag.com/tag/wing/ The world's most widely read aviation magazine Tue, 13 Aug 2024 13:02:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.4 Drone Firm Flytrex Makes 100K Food Deliveries in North Carolina, Texas https://www.flyingmag.com/drone-firm-flytrex-makes-100k-food-deliveries-in-north-carolina-texas/ Tue, 13 Aug 2024 13:02:00 +0000 https://www.flyingmag.com/?p=213352&preview=1 The company reaches a milestone it claims no other drone delivery provider has achieved, delivering thousands of sandwiches, chicken wings, and pints of ice cream.

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A drone delivery company working with famous American brands like Jersey Mike’s and Little Caesars this week crossed the threshold of 100,000 food deliveries, an achievement it claims it is the first to reach.

Israeli company Flytrex on Friday announced the milestone, which it believes makes it the largest commercial provider of food drone delivery in the U.S. The firm said 70 percent of the households in its delivery areas—which comprise a handful of towns in North Carolina and Texas—have used the service to deliver items such as sandwiches, hot wings, and even ice cream.

“We are focused on bringing our customers the best experience—and that includes delivery that is convenient for their schedules and preferences,” said Scott Scherer, chief information officer of Jersey Mike’s Franchise Systems.

Zipline leads the commercial drone industry in deliveries with more than 1 million as of August, but the company primarily delivers medical items such as blood samples and vaccines. Similarly, Wing, the drone delivery arm of Google parent Alphabet, has completed 350,000 deliveries as of January, flying a combination of food and convenience items with partners such as DoorDash and Walmart. But it’s unclear what proportion of those are in the U.S., as the company also has a robust presence in Australia.

Flytrex, by contrast, is focused almost exclusively on food delivery in the U.S. The company’s self-flying drones, which are monitored by FAA-certified operators, can carry up to 5.5 pounds of cargo and fly at around 32 mph, covering a range of 5 miles round trip.

Average delivery time is less than five minutes, with the fastest order being completed in just two minutes. A delivery box is fastened to the drone and lowered to the ground with a tether, protecting delicate items such as eggs. Orders are delivered either to the customer’s house or a public pickup spot.

The FAA in 2021 approved Flytrex’s request to fly over people and deliver to customers’ backyards in North Carolina, allowing it to begin flying commercially. Later that year, around the same time Flytrex launched in Texas, the agency expanded the range of the company’s service to 1 nm, then doubled it in 2022. According to the firm, the second expansion allowed it to reach nearly 100,000 customers.

Last year, Flytrex operating partner Causey Aviation Unmanned became just the fifth company—joining Zipline, Wing, Amazon Prime Air, and UPS Flight Forward—to earn FAA Part 135 permissions for drone delivery, which according to the regulator “is the only path for small drones to carry the property of another for compensation beyond visual line of sight.”

The key phrase there is beyond visual line of sight (or BVLOS as it is known in drone industry parlance), which denotes flights beyond the pilot’s field of view. The FAA has yet to finalize regulations on BVLOS operations, which has forced drone delivery providers to obtain waivers to add the permissions.

These exemptions typically expire after a couple of years. However, a Part 135 holder can have BVLOS permissions added to its certificate, as Zipline and Wing have done, rather than requesting temporary relief.

“Flytrex continuously innovates to overcome delivery challenges, ensuring our drones can handle anything from large and heavy family meals to bad weather and oddly shaped packages,” said Yariv Bash, CEO and cofounder of Flytrex.

According to Flytrex, french fries, chicken nuggets, turkey sandwiches, chicken sandwiches, and burrito bowls have been the company’s most popular restaurant orders, while bananas, limes, and ice cream reign supreme at grocery stores. About 36 percent of all grocery orders included some kind of fresh produce.

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Wing Partners with DoorDash for Wendy’s Drone Delivery in Virginia https://www.flyingmag.com/wing-partners-with-doordash-for-wendys-drone-delivery-in-virginia/ Fri, 22 Mar 2024 18:20:10 +0000 https://www.flyingmag.com/?p=199030 The partners will begin flying out of a single Wendy’s location in Christiansburg, Virginia, with plans to expand the service to other U.S. cities later this year.

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Standard delivery or pickup? Those are the options for most DoorDash users, but customers in Christiansburg, Virginia, now have a third choice.

On Thursday, Wing, the drone delivery arm of Google parent Alphabet, expanded its partnership with DoorDash to the U.S. following a yearlong trial in Australia. In 2022, the companies agreed to integrate their marketplaces, allowing Wing deliveries to be facilitated through the DoorDash platform. It was the first time a drone delivery provider made its service available on a third-party app.

Initially, the service will be based out of a single Wendy’s location in Christiansburg—Wing’s first U.S. commercial market—with plans to explore other U.S. cities later this year. Dallas-Fort Worth, where Wing operates drone delivery with partners such as Walmart, is a potential candidate.

DoorDash views automation as a way to tailor solutions around customer demand and improve platform efficiency. Its partnership with Wing was born out of DoorDash Labs, a robotics and automation arm established in 2021. With the subsidiary still in its infancy, Christiansburg may well be the tip of the iceberg for DoorDash and Wing.

“We are committed to advancing last-mile logistics by building a multi-modal delivery platform that serves all sides of our marketplace,” said Harrison Shih, senior director of DoorDash Labs. “We’re optimistic about the value drone delivery will bring to our platform as we work to offer more efficient, sustainable, and convenient delivery options for consumers.”

Wing, along with medical drone delivery provider Zipline, is one of two titans in the drone delivery industry, having completed more than 350,000 deliveries. The company has flown in Christiansburg since 2019, the same year it launched service in Logan, Australia, a suburb of Brisbane.

In 2022, DoorDash became a partner, agreeing to facilitate Wing deliveries in Logan on its platform. The partners would ultimately expand the service to three locations in Australia’s Queensland region, with more than 60 participating merchants.

“Expanding our partnership with DoorDash and launching in the U.S. is a direct result of the success we’ve seen from our initial collaboration in Australia, where Wing has served tens of thousands of customers via the DoorDash app for over a year now,” said Cosimo Leipold, head of partnerships at Wing.

In Christiansburg, customers with eligible addresses can visit the DoorDash website or app and select the Wendy’s location at 2355 N. Franklin Street. At checkout, they’ll have the option to select drone delivery alongside standard delivery and pickup.

Wendy’s employees will prepare and package orders, and Wing drones will complete deliveries straight to the customer’s doorstep. From order to delivery, the process typically completes within 30 minutes. According to Wing’s early testing data from Australia, its fastest delivery took just over seven minutes.

DoorDash in 2022 explained that the service is intended for small, short-range deliveries, such as Wendy’s takeout orders, which are likely to yield smaller tips. Drones will complement the company’s delivery drivers, who will handle larger orders.

FLYING got a firsthand look at Wing’s service in Dallas-Fort Worth in October. At a Walmart Supercenter in the Dallas suburb of Frisco, the company’s operation occupies a small portion of the store’s parking lot. Other stores can set up Wing hubs on roofs or in adjacent empty spaces.

The system is almost entirely automated, designed to integrate within partners’ existing systems and workflows. All store associates need to do is bring orders from the store to the parking lot.

Wing handles things from there. An automated flight planning and uncrewed traffic management system plans routes, accounting for factors like weather, time of day, and other objects in the airspace. Then a Wing order loader attaches the payload to the drone’s tether.

All on its own, the drone takes off, flies to its destination, lowers the tether, releases the order, and flies back to continue charging. In the air, the aircraft cruises at 65 mph (56 knots) at roughly 200 feet, capable of flying in light wind, moderate rain, or even snow.

All Wing drones flying in the U.S. are overseen by operators at two Remote Operation Centers in Texas and California. Like air traffic controllers, they monitor dots on a screen and step in when an accident could occur. The company’s software also determines which drones might be in need of repairs and grounds them autonomously.

Soon, Wing’s operation will require even fewer people. The company is preparing to roll out its AutoLoader technology, which would eliminate the need for order loaders. Similar to curbside delivery, store associates will simply place orders outside for the drone to pick up on its own.

Wing is also developing a new, larger delivery drone with double the payload of its current model. About 3 in 10 Wing deliveries require two or more drones, and the updated design is intended to streamline those orders. It will complement the company’s existing model rather than replace it.

Recently, the firm obtained an FAA grant for beyond visual line of sight (BVLOS) flights without visual observers in Dallas. Visual observers are required by the FAA for BVLOS flights unless the operator has a waiver. Wing instead will use ADS-B transponders and receivers, extending the delivery range it has with human observers along its routes.

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Airservices Australia Plans Nationwide Air Traffic System for Drones, Uncrewed Aircraft https://www.flyingmag.com/airservices-australia-plans-nationwide-air-traffic-system-for-drones-uncrewed-aircraft/ Tue, 05 Mar 2024 19:04:23 +0000 https://www.flyingmag.com/?p=197036 The government-owned organization predicted drones will complete 60 million commercial deliveries annually by 2043.

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Airservices Australia, an Australian government-owned organization responsible for aviation safety and services such as air traffic control (ATC) and rescue, has unveiled plans to accommodate a forecasted influx of millions of drones over the next two decades.

The organization on Monday tapped Frequentis Australasia—a regional arm of global communications provider Frequentis—to develop a digital air traffic management (ATM) system that could safely integrate millions of uncrewed aircraft systems (UAS) into the nation’s airspace.

Airservices said the system—which will allow it to incorporate drones, air taxis, and other uncrewed aircraft alongside traditional models—“will be at the core of Australia’s UAS traffic management (UTM) ecosystem.”

Airservices selected Frequentis as a partner following a comprehensive process that included several other applicants. It said the company “has proven experience in the delivery of operational UTM systems around the world.”

Backing up that assertion is the fact that Frequentis technology is used by the FAA, NASA, and the European Space Agency (ESA). The company is also a key stakeholder in the Single European Sky, a European Commission initiative aiming to reform the continent’s ATC system through better integration of European airspace.

“Frequentis is the only company worldwide to have successfully delivered UTM solutions to multiple Air Navigation Service Providers,” said Martin Rampl, managing director of Frequentis Australia. “This strategic partnership with Airservices Australia represents another important milestone in our mission to support the Australian airspace ecosystem with safe, efficient, and compliant integration of drones.”

Frequentis has been tasked with creating a Flight Information Management System (FIMS), which will be operated by Airservices and linked to the organization’s existing ATM system.

The FIMS will allow Airservices to share flight information between ATC, traditional aircraft, and uncrewed airspace users. According to the plan, drones, electric vertical takeoff and landing (eVTOL) air taxis, and other new designs could all be flown alongside traditional aircraft.

“Drones are the biggest growth area in aviation, and our partnership with Frequentis to develop a FIMS will enable us to integrate traditional and new airspace users into increasingly busy airspace,” said Jason Harfield, CEO of Airservices. “With Frequentis, we will develop a FIMS that meets the needs of Australian airspace users and ensures we can safely integrate millions of drone flights with other users.”

An Airservices analysis published last month predicted that commercial drone flights in Australia will surge from around 1.5 million in 2023 to more than 60 million by 2043, assuming battery technology and propulsion systems advance incrementally and there is a permissive regulatory environment.

That represents an average increase in drone traffic of 20 percent per year. According to Airservices, new technologies will be needed to weather the coming storm.

Per the report, drones in Australia complete about 120,000 deliveries of food and goods every year. The country is the largest market of Wing, the drone delivery arm of Google parent Alphabet, but many drones come from homegrown companies such as Swoop Aero and even the nation’s postal service. At the same time, more recreational flyers are taking to the skies as Australia develops drone regulations.

“Most companies based in Australia are looking to invest and grow their drone fleets by two to five times over the next five years alone,” the report forecast.

The exponential growth predicted by the report is expected to be driven largely by the transportation and logistics industries, which are forecast to account for 77 percent of the anticipated drone traffic increase.

The report further predicts that Australian farmers will make 500,000 drone flights annually to monitor crops, while police will complete 300,000 flights to support frontline personnel. Another 1.5 million deliveries are expected to be made to Australian households, and about 100,000 patients could be transported to hospitals using air ambulances, such as the Vertiia design from Australia’s AMSL Aero.

Electric air taxis will also be in the mix—those models are expected to make one million flights by 2043. Airservices said several providers are targeting Australian launches coinciding with the 2032 Olympic and Paralympic Games in Brisbane. Among them are AMSL and Boeing’s Wisk Aero.

The FAA has a similar plan, with launches expected to align with the 2028 Olympic Games in Los Angeles. Before then, air taxis are expected to fly this summer at the 2024 Games in Paris.

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DroneUp Latest Firm Approved to Fly Drones Beyond Line of Sight https://www.flyingmag.com/droneup-latest-firm-approved-to-fly-drones-beyond-line-of-sight/ Mon, 22 Jan 2024 16:39:07 +0000 https://www.flyingmag.com/?p=193421 The drone delivery company will no longer be required to have a pilot or visual observer watch its aircraft in the sky.

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Longtime Walmart partner DroneUp has joined a select group of drone delivery firms with expanded permissions from the FAA.

The drone delivery and logistics company announced Thursday that the regulator has approved it for flight beyond the visual line of sight (BVLOS) of the operator, making it one of a handful of companies with a BVLOS waiver for medical deliveries.

“Securing BVLOS approval is a testament to our dedication to safety and innovation,” said DroneUp CEO Tom Walker. “We have some significant technologies coming out of stealth this year, which when combined with BVLOS, will unlock commercial scalability that the industry and our customers have been eagerly awaiting.”

For safety reasons, the FAA requires drone flights to be visually monitored by the operator. However, the agency occasionally awards waivers that enable BVLOS flights with certain restrictions, such as visual observers (VOs) stationed along the route. 

A handful of firms—including another medical drone delivery company, Zipline—advanced past that stage in September, receiving FAA approval to remove VOs as well. DroneUp’s Part 107 waiver requires one or more VOs to monitor for other aircraft in the airspace within 2 sm of the drone. But they won’t need to maintain a visual on the drone itself.

“Our ability to fly BVLOS propels us into the next level of using drone technology, undoubtedly enhancing the efficiency of medical deliveries, ensuring that crucial supplies reach healthcare facilities and patients promptly,” said John Vernon, chief technology officer of DroneUp.

DroneUp said its waiver allows it to immediately begin flying BVLOS for Riverside Health System, a customer with facilities spread throughout Virginia. According to the company, the approval will also clear a path for BVLOS deployments across the country with new and existing customers.

Two other Walmart drone delivery partners—Zipline and Wing, the drone delivery arm of Google parent Alphabet—have similarly expanded their BVLOS permissions as the massive retailer scales its network.

Wing is one of the first drone delivery firms to leverage what the FAA calls a summary grant. Essentially, these are streamlined authorizations for “copycat” companies with similar infrastructure, aircraft, and technology to those who have already been approved. Wing, for example, piggybacked off of Zipline’s BVLOS waiver.

Zipline, UPS Flight Forward, Phoenix Air Unmanned, and uAvionix were the four firms in the FAA’s initial cohort of BVLOS recipients named last year. The agency carefully selected each company in order to open summary grants to a variety of industries. Zipline’s waiver, for example, provides a framework for BVLOS medical drone delivery, while UPS Flight Forward’s does the same for parcel drone delivery.

DroneUp—like Zipline, Wing, and other waiver recipients—says its approval could substantially reduce operational costs by cutting down on required human resources. The authorization could also expand the firm’s operations: Humans will no longer be required to visually observe its drones, creating the potential for longer routes.

Waivers such as DroneUp’s will help the FAA learn more about BVLOS operations as the regulator works to develop a final BVLOS rule. So far, the agency has convened a committee of industry stakeholders and studied its final recommendations. But there is still no firm timeline for an official set of industrywide BVLOS regulations.

In lieu of a final rule, expect the FAA to continue issuing BVLOS waivers and summary grants, which will give certain communities a glimpse of what drone delivery may look like at scale. DroneUp and Walmart currently fly out of 36 hubs in seven states, so perhaps yours will be next.

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Google’s Wing Introduces New Delivery Drone with Double the Payload https://www.flyingmag.com/googles-wing-introduces-new-delivery-drone-with-double-the-payload/ https://www.flyingmag.com/googles-wing-introduces-new-delivery-drone-with-double-the-payload/#comments Thu, 18 Jan 2024 00:42:44 +0000 https://www.flyingmag.com/?p=193164 The new design doesn’t yet have a name, but it’s built to carry orders the company requires two drones to deliver.

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Wing—the drone delivery arm of Google parent Alphabet so far responsible for more than 350,000 deliveries across three continents—is ready to think bigger.

The company on Wednesday unveiled a new larger drone, which it said will be added to its fleet to “simplify and streamline” bigger orders. Wing will work with partners and regulatory stakeholders to introduce the unnamed model—which boasts double the payload of its predecessor—to service areas worldwide in the next 12 months.

The news follows Wing’s recent Dallas-Fort Worth expansion with Walmart, which the retailer claims to be the largest drone delivery expansion of any U.S. company. Wing began flying in DFW in 2022, partnering with Walmart in August to add service out of two regional Supercenters. Combined, the stores serve 60,000 homes.

The company also picked up new permissions from the FAA in December, allowing it to fly drones beyond the visual line of sight (BVLOS) of the operator, without human observers on the ground. Only a handful of drone delivery providers have that approval, which can improve range and reduce costs by cutting down on human capital.

According to internal company data, 70 percent of Wing’s U.S. orders are delivered by a single aircraft. That means the remaining 30 percent, however, require two or more drones. The company’s revamped design is intended to address that issue.

“Think of it like how airlines operate different aircraft for different routes: This new aircraft will streamline our deliveries of larger orders,” said Adam Woodworth, CEO of Wing. “For example, you could order last-minute ingredients for dinner—pasta, marinara sauce, parmesan cheese, canned olives, and garlic.”

Wing’s larger design was borne out of its Aircraft Library approach, wherein engineers develop a variety of aircraft configurations that build on the core components of its flight-proven aircraft. This allows the firm to quickly adapt its design to meet needs identified in the market—such as a bigger drone.

The latest design shares much of its hardware and architecture with the drones comprising Wing’s fleet. These can carry up to 2.5 pounds on 12 sm (10 nm) flights, cruising at 65 mph (56 knots). The new drone maintains that range and speed but doubles the payload to 5 pounds, using the same standardized cardboard delivery box. It also keeps a hybrid aircraft configuration, which combines vertical takeoff and landing (VTOL) and precision hovering capability with fixed wings for cruise flight.

The updated model is also designed to work with the infrastructure and automation supporting the company’s current fleet, which comprise the Wing Delivery Network. Announced last year, the system aims to streamline deliveries by intelligently calculating routes, allocating drones based on demand, and flying fluidly between Wing hubs. 

It also introduces new technologies to simplify operations on the customer side, such as the Autoloader. In lieu of loading the aircraft themselves, store associates can simply leave packages to be picked up. Essentially, it’s curbside delivery for drones.

Crucially, Wing’s new drone won’t replace other aircraft within its fleet. Part of the Wing Delivery Network philosophy is using multiple aircraft for different mission profiles.

“It’s always been our vision to implement a multimodal drone delivery model, in the same way that ground delivery uses different vehicle sizes for different orders,” said Woodworth. “We’re committed to making that vision a reality so more shoppers can experience the convenience of drone delivery. With the new aircraft carrying more food, medicine, and household essentials, customers in urban and suburban areas will be able to bundle their orders better—and receive them in one quick trip.”

The introduction of a larger aircraft could add to Wing’s momentum. Outside of Zipline, which focuses primarily on medical deliveries (and is also partnered with Walmart), it boasts more deliveries than any other firm. By cutting back on the number of inefficient two-drone deliveries, that figure could rise even faster.

And while the new model has the same range as Wing’s other aircraft, the company’s entire fleet may soon fly farther. Before receiving FAA approval to remove visual observers, the firm was limited to 6 sm (5 nm) trips, which needed to be monitored continuously by human eyes. Now, computers can do the tracking, which should enable longer routes.

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China’s DJI, Facing U.S. Bans, Launches Global Sales of Delivery Drone https://www.flyingmag.com/chinas-dji-facing-u-s-bans-launches-global-sales-of-delivery-drone/ Fri, 12 Jan 2024 22:15:54 +0000 https://www.flyingmag.com/?p=192845 DJI, the largest consumer drone manufacturer in the world, confronts myriad restrictions from U.S. lawmakers fearing surveillance and Chinese dominance.

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The company responsible for an estimated seven out of every 10 consumer drone sales worldwide is throwing its hat in the drone delivery ring.

China’s DJI, the market leader in consumer drones since 2015, this week announced that its recently unveiled FlyCart 30 model is now available globally. The company kicked off sales in China in August. But the international expansion marks its true entry into the drone delivery space.

Prior to last year, DJI made drones almost exclusively for hobbyists or industrial customers. Most of these are camera drones, equipped with features such as high-definition lenses and video recorders. Others are designed for surveillance and inspection, with thermal or infrared sensors, mapping software, and advanced communications systems.

Despite the Chinese government’s alleged involvement in DJI, the company’s ascent has largely been organic, fueled by its reputation for low cost, high quality products. Its drones have been used to film high-profile TV shows such as Game of Thrones, The Amazing Race, Better Call Saul, and American Ninja Warrior, and have developed a following among American users. They’ve also been discovered on the battlefield in Eastern Europe and the Middle East, often in modified forms.

DJI’s presence in the U.S. has drawn the ire of lawmakers, who have decried the company’s products as “TikTok with wings” and leveled accusations of spying, without concrete evidence. Bans at the federal and state levels have taken aim at it and other Chinese manufacturers. In December, lawmakers successfully included sweeping restrictions in the recently passed defense policy bill.

However, with the exception of a few states, the restrictions only hamper DJI at the federal level. American companies will still be able to purchase the buzzing aircraft, though the manufacturer will compete for business with established U.S. players such as Zipline and Google parent Alphabet’s Wing.

The Specs

DJI says FlyCart 30 can be deployed for a variety of use cases: last-mile delivery, mountain or offshore transportation, emergency rescue, agriculture, construction, surveying, and more. This week’s announcement did not list a price tag, but the model is on sale in China for $17,000.

FlyCart 30 is a multirotor design featuring eight blades connected by four shared axes. Carbon fiber propellers, powered by a pair of built-in-house batteries, provide lift. Measuring 9-by-10-by-3 feet, the model enters the market as one of the largest short-range delivery drones.

Despite its size, the drone tops out at about 45 mph (39 knots). With both batteries installed, it can carry a 30-kilogram (66 pound) payload over a distance of about 8.6 nm, remaining airborne for only 18 minutes. In emergency single-battery mode, the payload rises to 88 pounds but range is cut in half.

However, FlyCart 30 is more durable than the average delivery drone. It has an IP55 rating, meaning it protects against dust and moderate rain, and can fly in winds as fast as 27 mph. The drone can also operate in temperatures as high as 122 degrees or as low as minus-4 degrees Fahrenheit—its batteries heat themselves, maintaining performance even in the freezing cold.

In addition, the drone’s propellers are optimized to fly at up to 19,600 feet agl, or up to 9,800 agl with a 66-pound payload—far higher than the 400-foot altitude occupied by most delivery drones today. This will allow FlyCart 30 to serve China’s mountainous landscape and hard-to-reach locations in other countries.

For beyond visual line of sight (BVLOS) flights, FlyCart 30 can communicate with a remote controller as far as 12 miles away. But its unique Dual Operator mode extends that range by allowing pilots to transfer control of the drone with the push of a button.

During flight, a suite of sensors and visual systems can detect obstacles in multiple directions, in all weather conditions, day or night. A built-in ADS-B receiver alerts crewed aircraft of the drone’s approach. And in case of emergency, an integrated parachute can deploy at low altitude for a soft landing—or the drone can automatically pick an alternate landing site.

FlyCart 30 comes in two configurations, both of which can fold down for transport in a “standard-sized vehicle.” In cargo mode, payloads are placed in a 70-liter case built from material commonly found in the reusable packaging industry. Capable of being installed or removed in under three minutes, the case includes weight and center of gravity sensors to prevent swaying in the air.

Customers can also opt for winch mode, which is ideal for deliveries to inconvenient landing sites. A winch crane can carry up to 88 pounds of cargo, releasing it automatically at the delivery location on a 65-foot cable. Augmented reality projection is used to guide the cable to the landing point.

A FlyCart 30 purchase comes with the aircraft, batteries, charging hub with cables, and DJI’s RC Plus remote controller. In addition, FlyCart can be linked with the company’s DeliveryHub software, which provides operation planning, status monitoring, team resource management, and data collection and analysis.

Viewable on the RC controller is Pilot 2, another software that displays real time information on flight status, cargo status, battery power level, and more. Pilot 2 also alerts operators of potential risks along the flight path and generates alternate landing points in the case of extreme weather or other abnormal conditions. From the controller, users can even view flights live through the drone’s first-person view gimbal camera.

The Outlook

DJI has held the pole position in consumer drones for nearly a decade. The company could continue to bring in billions of dollars in annual revenue by specializing in that area. But the launch of drone delivery signals the firm’s ambitions run deeper.

Rather than selling exclusively to individual hobbyists, DJI can now reach enterprise customers such as retailers or medical organizations. That segment is less susceptible to macroeconomic swings and could help the company stabilize revenue. Skydio, the largest consumer drone company in the U.S., recently shuttered its consumer business entirely, electing instead to pursue enterprise customers.

Working in DJI’s favor is its already established international network of dealers and customers. The firm has become a trusted brand in the consumer drone space, and many companies and organizations—which could become drone delivery customers—are already familiar with DJI systems and interfaces. Some of them already use the company’s other drones.

A potential concern, however, is FlyCart 30’s niche. The drone doesn’t fit neatly into a single category: its limited range and flight time suggest it will hone in on the last mile, but its size and weight make it better suited to deliver heavy cargo rather than food and groceries. Medical payloads could be a good fit (DJI has said as much) but the company would need to compete with Zipline, whose drones can fly 190 miles on a single charge. As of January, Zipline has completed nearly 900,000 deliveries worldwide.

In addition, FlyCart 30’s 143 pound empty weight with both batteries installed would exceed the FAA’s limits for small unmanned aircraft systems (sUAS). To fly in the U.S., DJI would require type certification or an exemption to Section 44807 of Title 49 of U.S. Code. The European Union and New Zealand, two other emerging drone delivery markets, have similar rules.

DJI may be able to overcome those restrictions in other foreign countries, but breaking into the U.S. market could be challenging. For years, American lawmakers have targeted it and other Chinese manufacturers with bans, though these only restrict the technology at the federal level. However, a few states have already shown willingness to pass their own bans.

Further, U.S. lawmakers are pushing legislation that would extend DJI bans to the consumer level, restricting hobbyists and potentially even businesses from flying the drones. But DJI has made one thing very clear: Global scale, not regional, is the objective.

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Walmart Adding 1.8 Million Households to Dallas-Fort Worth Drone Delivery Service https://www.flyingmag.com/walmart-adding-1-8-million-households-to-dallas-fort-worth-drone-delivery-service/ https://www.flyingmag.com/walmart-adding-1-8-million-households-to-dallas-fort-worth-drone-delivery-service/#comments Thu, 11 Jan 2024 14:58:48 +0000 https://www.flyingmag.com/?p=192694 The retailer and partners Zipline and Wing will deliver to three-quarters of the area’s population using drones.

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The world’s largest retailer just announced what it claims to be the biggest drone delivery expansion of any U.S. company.

Walmart—which uses drones from partners such as Zipline and Wing to deliver within minutes to customers nationwide—on Tuesday said it would add 1.8 million households to its Dallas-Fort Worth service area, which will soon cover three-quarters of the area’s population. According to the retailer, no U.S. company has offered drone delivery to as many households in a single market.

The expansion adds stores in 30 towns and municipalities to Walmart’s existing Dallas-Fort Worth service, which itself is part of a network spanning nearly 40 hubs in seven states. 

Zipline and Wing, both of which were recently approved by the FAA to fly their drones beyond the visual line of sight (BVLOS) of a visual observer, will power the deliveries. The companies’ new permissions—part of an FAA push to grow the industry within the U.S.—will allow them to fly further than previously permitted.

“Customers will have access to a broad assortment of items from Walmart available for delivery to their home in just minutes,” said Prathibha Rajashekhar, senior vice president of innovation and automation for Walmart U.S. “Drone delivery is not just a concept of the future, it’s happening now and will soon be a reality for millions of additional Texans.”

Walmart said Dallas-Fort Worth customers can expect the buzzing aircraft to arrive in as little as 10 minutes but no more than 30. Across two years of trials, the retailer has completed more than 20,000 deliveries of items such as snacks, beverages, and cold medicines, including fragile cargo such as eggs. Thousands of items are eligible for drone delivery, but customers must be within 10 miles of a store offering the service.

With the expansion, Dallas-Fort Worth is shaping up to be Walmart’s largest U.S. drone delivery market initially. But the retailer has an additional 4,700 stores located within 10 miles of 90 percent of the U.S. population, adding plenty of room for scale when the time comes.

Zipline, which has worked with Walmart since 2021, is actually the world’s largest drone delivery provider by sheer volume. The company has flown more than 60 million commercial miles, completing 880,000 deliveries in the process. Wing, which ranks second on the list, has made about 350,000 deliveries, according to its website.

Tuesday’s announcement added more food and convenience delivery to Zipline’s profile, which largely comprises medical shipments of blood, vaccines, and other critical cargo. The company said the expansion will allow it to serve 1,000 times as many Walmart customers. For the past two years, it’s delivered from a store in Arkansas, where it says customers now perceive operations as “totally normal.”

By the time Zipline and Walmart begin an operational pilot later this year, the company expects to have completed tens of thousands of trials with Platform 2 (P2), its next-generation delivery system. 

Among other things, P2 will introduce a modified drone, docking, charging, and delivery infrastructure for businesses, and an autonomous droid capable of guiding packages to spaces as small as a patio table. It aims to automate more tasks for customers and enable more precise drop-offs than the company’s existing system, which uses a parachute.

Zipline’s P2 delivery droid uses fans and onboard sensors to autonomously guide packages into tight locations. [Courtesy: Zipline]

P2 is expected to roll out across the U.S. this year—including in Dallas-Fort Worth following pilot flights with Walmart.

“Autonomous delivery is finally ready for national scale in the U.S.” said Keller Rinaudo Cliffton, co-founder and CEO of Zipline. “Zipline is excited to enable Walmart’s vision of providing customer delivery so fast it feels like teleportation…We’re excited for folks across Dallas-Fort Worth to experience delivery that is seven times as fast, zero emissions, and whisper quiet.”

Like Zipline, Wing, a subsidiary of Google parent Alphabet, has spent the past few years developing its U.S. network with Walmart.

The company has four years of commercial residential service under its belt, including more than a year and a half in DFW. Those operations recently ramped up with deliveries out of two Walmart Supercenters in the suburbs of Frisco and Lewisville, reaching a combined 60,000 households. Wing expects its next expansion to be completed within the year and add “millions” of customers.

Wing drones have spent the past four months delivering Walmart packages in Dallas-Fort Worth. [Courtesy: Wing]

In four months of service in Dallas-Fort Worth with Walmart, customers have been clamoring for more, with the top 25 percent of customers ordering twice per week on average, Wing said. Sustainability is a proposition to customers, but so is speed—the company’s drones typically spend just five minutes in the air during a delivery.

Now, range could become a selling point. With its recent FAA approval, Wing can expand its delivery zone beyond the previously enforced 6-mile radius. That means each of its delivery sites will be able to reach more customers.

“Our first few months delivering to Walmart customers have made it clear: Demand for drone delivery is real,” said Wing CEO Adam Woodworth. “The response has been incredible from customers ordering drone delivery from Walmart every day, and it’s a testament to our partnership that we’re now expanding our footprint to bring this innovative delivery option to millions of Texans. If this milestone is any indication, we believe 2024 is the year of drone delivery.”

Zipline and Wing were among the first U.S. firms to receive FAA Part 135 air carrier approval, which allows them to fly drones commercially. Only five companies in the space have those permissions, with the others being Amazon Prime Air, UPS Flight Forward, and Causey Aviation Unmanned, the partner of another Walmart collaborator, Israeli manufacturer Flytrex.

Drone delivery has not quite reached the mass adoption phase. But with Walmart’s massive expansion, that point is beginning to enter focus.

The key to scale will be the finalization of drone delivery regulations, which are still being developed. The FAA, for example, has proposed final rules for BVLOS operations and is coordinating with industry stakeholders to get it on the books. Until that happens, companies will need to rely on waivers like Zipline or Wing’s to start flying.

Those early operations—Walmart’s among them—will help the FAA learn what restrictions may need to be added, removed, or modified. In the meantime, less established competitors will continue to languish under heavy limitations. But the hope is that Walmart, Zipline, and Wing can give the FAA the confidence to open things up for the rest of the industry.

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What Did the U.S. Just Put in Orbit? https://www.flyingmag.com/what-did-the-u-s-just-put-in-orbit/ Thu, 04 Jan 2024 22:20:58 +0000 https://www.flyingmag.com/?p=192183 We attempt to solve that mystery and a few others in this week's Future of FLYING newsletter.

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Hello, and welcome to the Future of FLYING newsletter, our weekly look at the biggest stories in emerging aviation technology. From low-altitude drones to high-flying rockets at the edge of the atmosphere, we’ll take you on a tour of the modern flying world to help you make sense of it all.

Now for this week’s top story:

The U.S. Government Launched a Secret Robot Spaceplane

(Courtesy: U.S. Space Force)

What happened? Well…we don’t quite know. Last week, the U.S. Space Force sent a mysterious spaceplane called X-37B on its seventh mission. The Boeing-built orbital test vehicle’s (OTV) purpose, payload, and final destination are all unknown. But this launch used a powerful SpaceX Falcon Heavy rocket, fueling speculation it could be headed for deep orbit.

What we know: Boeing’s Phantom Works, notable for cutting-edge designs such as the A160 Hummingbird, has been developing X-37B for decades. The manufacturer says the reusable design—which resembles a school bus-sized NASA space shuttle—is built to fly in low Earth orbit (LEO) using technologies never before seen in spaceflight, such as automated de-orbiting.

Government agencies have been tight-lipped about the objectives of X-37B, which can evade detection using techniques, such as “hiding” in the sun’s glare. Speculation on its purpose has ranged from spying technology to a weapons delivery system. The government has denied the latter, saying only that it will conduct tests and prepare the U.S. for future space activity.

To infinity and beyond? X-37B won’t travel the galaxy, but some observers think it could reach the moon. That’s because the seventh launch was the spaceplane’s first aboard Falcon Heavy, one of the world’s most powerful launch vehicles. Its first five missions flew on United Launch Alliance Atlas V rockets, and its sixth on SpaceX’s Falcon 9 booster.

Those journeys were constrained to below 1,200 miles in altitude. But Falcon Heavy can reach 22,000 miles, leading some to believe X-37B will at minimum head to deep orbit. Each of the spaceplane’s missions has been longer than its last, with the most recent jaunt spanning a record 908 days. If that’s any indication, the seventh mission could last years.

Quick quote: “The X-37B government and Boeing teams have worked together to produce a more responsive, flexible, and adaptive experimentation platform. The work they’ve done to streamline processes and adapt evolving technologies will help our nation learn a tremendous amount about operating in and returning from a space environment,” said William Bailey, director of the U.S. Air Force’s Rapid Capabilities Office.

My take: Exactly what the Space Force is up to is anyone’s guess. But it may be worth keeping an eye on, considering China is working on a similar project that also launched this month.

General B. Chance Saltzman, chief of space operations for the Space Force, has hinted X-37B’s seventh launch could be its last. China, however, is just ramping up its Shenlong “Divine Dragon” project, which in December set out on its third mission since 2020. There are no photos of the secretive spacecraft, but it’s thought to resemble the X-37B. A few weeks ago, it reportedly deployed six mysterious objects into orbit.

Some, including Saltzman, have implied the initiatives are similar because of the timing of the two launches. If not for delays, X-37B would have launched three days before Shenlong. Perhaps that planned date was not a coincidence.

Deep dive: U.S. Space Force’s Secret Robot Spaceplane Could be Headed to Deep Orbit

In Other News…

Rocket Lab Signs $515 Million Satellite Contract with Mystery Government Agency

(Courtesy: Rocket Lab)

What happened? Thought one mystery was enough? How about another? Rocket Lab, which trailed only SpaceX in launches this past year, will design, manufacture, deliver, and operate 18 “space vehicles” for an unnamed U.S. government agency, according to a Securities and Exchange Commission filing. The deal—which could extend as far as 2033—calls for deliveries and operations to begin in 2027.

Case cracked? Several reports speculate that Rocket Lab’s mystery customer is the Space Development Agency (SDA), a unit within the Space Force. In particular, comments from SDA director Derek Tournear regarding the agency’s need for 18 additional satellites have been linked to Rocket Lab’s contract, which calls for that same figure.

Tournear’s words are by no means conclusive evidence, but Rocket Lab and SDA have collaborated on satellite systems in the past. Subtly, the company’s Space Systems unit—which produces satellite components, such as radios and solar panels—has actually outperformed its launch business in recent months, adding to the appeal of a potential SDA partnership.

Deep dive: Rocket Lab Signs $515M Satellite Contract With Mystery Government Agency

Alphabet Drone Delivery Arm Wing Adds Second Texas Walmart Location

(Courtesy: Wing)

What happened? Wing, the largest consumer drone delivery provider in the world by deliveries made, expanded its presence in the Dallas-Fort Worth area by adding a Walmart Supercenter in the suburb of Lewisville to its network. It’s the second Walmart store the company has modified for services in the region, following an inaugural site in Frisco that launched in September.

Everything’s bigger in Texas: If the old adage holds true, that includes Wing’s delivery network. By now, a handful of DFW residents are familiar with the service, whether they’ve used it themselves or watched the buzzing aircraft fly overhead. But with the addition of a second Walmart site, the company says it can now serve 60,000 people.

To see Wing’s service in action for yourself, check out our on-site coverage earlier this year. But for those in a time crunch, the gist is that the drones load orders, fly as far as 6 miles, and deliver within 30 minutes—entirely on their own. Flights are monitored remotely from hundreds of miles away, and on-site staff essentially have one job: place payloads beneath the drones.

Deep Dive: Walmart-Google Linkup Adds Drone Delivery to 60,000 Households

And a Few More Headlines:

  • Electric vertical takeoff and landing (eVTOL) aircraft manufacturer Horizon Aircraft expects to go public in the coming weeks.
  • Another eVTOL manufacturer, Hyundai’s Supernal, plans to unveil its latest design at CES 2024 next week.
  • Russian forces launched a “record” number of drones at Ukraine in the early hours of the new year.
  • The U.S. Navy is soliciting proposals for systems to counter “cross-domain” drone attacks.
  • FBO operator Jet Aviation partnered with World Fuel Services to sell SAF out of two more sites.

On the Horizon…

In lieu of the typical weekly roundup of modern flying developments, let’s ring in the new year with a few predictions for 2024.

American-made drones will have a banner year. On the defense side of things, U.S. manufacturers should benefit from the recently approved spending bill, which includes language that would ban the purchase or use of drones made in China—and other nations considered hostile to U.S. interests—at the federal level. Considering Chinese DJI drones are near-ubiquitous in government agencies, American companies could get a lift.

U.S. drone delivery firms are also poised for a big year as the FAA introduces beyond visual line of sight (BVLOS) summary grants. Wing and Amazon Prime Air have already won the approvals, which are streamlined authorizations based on four waivers the regulator awarded last year. The looming enforcement of remote ID rules and BVLOS provisions contained in the pending FAA reauthorization bill will only add fuel to the industry’s fire.

The FAA reauthorization bill also places emphasis on U.S. leadership of advanced air mobility (AAM) services, such as air taxi routes to and from airports. The first batch of personal eVTOL designs could arrive next year, with companies such as Jetson and Pivotal planning to open sales. Outside the U.S., eVTOL air taxis from Volocopter and EHang are expected to begin flying paying customers.

SMG Consulting, which releases a monthly ranking of AAM manufacturers in its AAM Reality Index, also has a few predictions for the industry. Among other forecasts, the firm expects Joby to begin for-credit flight testing, the FAA and European Union Aviation Safety Agency (EASA) to finalize eVTOL regulations, and the first certified vertiport to open for cargo operations. It also predicts a top 10 AAM manufacturer will be snapped up by a legacy aerospace firm.

Mark Your Calendars

Each week, I’ll be running through a list of upcoming industry events. The FAA Drone Symposium and Advanced Air Mobility Summit wrapped up Thursday in Baltimore, but here are a few conferences to keep an eye on:

Tweet of the Week

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I want to hear your questions, comments, concerns, and criticisms about everything in the modern flying space, whether they’re about a new drone you just bought or the future of space exploration. Reach out to jack@flying.media or tweet me @jack_daleo with your thoughts.

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Drone Delivery Firms Zipline, Wing Prepare to Ramp Up Service https://www.flyingmag.com/drone-delivery-firms-zipline-wing-prepare-to-ramp-up-service/ https://www.flyingmag.com/drone-delivery-firms-zipline-wing-prepare-to-ramp-up-service/#comments Mon, 18 Dec 2023 21:36:15 +0000 https://www.flyingmag.com/?p=190951 Zipline plans to expand to the U.K., while Wing was approved for beyond visual line of sight (BVLOS) flights without visual observers.

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Drone delivery firms Zipline and Wing—the two largest providers in the world by sheer volume—are looking to extend their dominance.

Zipline on Monday announced plans to significantly expand a medical drone delivery initiative within the U.K.’s National Health Service (NHS) in collaboration with Apian—which, interestingly, partnered with Wing in August. The program will roll out in fall 2024.

“Today, 3,000-pound gas vehicles driven by humans are used to deliver 3-pound packages billions of times per year,” said Keller Rinaudo Cliffton, CEO and co-founder of Zipline. “It’s expensive, slow, and bad for the environment. This decision means that the NHS can start to transition delivery to solutions that are 10 times as fast, less expensive, and zero emission. This service will be delivered at a fraction of the cost of the existing solution and will help drive financial savings to the NHS in the longer term.”

Meanwhile, Wing, a subsidiary of Google parent Alphabet, announced last week that the FAA approved it for beyond visual line of sight (BVLOS) operations without visual observers (VOs), or humans who are stationed below the flight path to keep an eye on the drones. Coincidentally, the approval is a summary grant based on BVLOS exemptions the regulator awarded in September to four firms—including, you guessed it, Zipline.

Zipline Expands to the UK

As of mid-December, Zipline drones have made more than 850,000 deliveries. The company says it completes a trip every 70 seconds. Zipline got its start operating in sub-Saharan Africa before expanding to the U.S. and Japan, picking up customers such as Walmart, Pfizer, and Cleveland Clinic. But it hasn’t yet reached the U.K.

The firm hopes to change that by working with the NHS, Europe’s largest employer, and Apian, a healthcare logistics provider co-founded by a team of former NHS doctors. Apian’s flagship product is an automated, on-demand delivery system that will allow Zipline to easily fulfill orders placed by the NHS.

The new service will provide on-demand drone delivery of prescriptions, wound care, and other medical products to more than 30 hospitals, general practitioners, and care homes across the region.

“I’ve seen firsthand the impact that running out of supplies can have on patient health outcomes,” said Dr. Christopher Law, medical director and co-founder of Apian. “Healthcare should benefit from on-demand delivery, much like consumers now do in their personal lives. Delivering critical products with drones, where and when they’re most needed, will improve supply chain efficiency and give doctors, nurses, and clinicians more time to focus on the most important thing—their patients.”

Zipline will build a hub for the service near the Northumbria Specialist Emergency Care Hospital in Northumberland, England. From there, its autonomous, fixed-wing drones—or Zips, as the company refers to them—will travel up to 130 sm (113 nm) round trip in most weather conditions, floating packages gently to the ground using parachutes.

The Zips use technologies, such as artificial intelligence and an acoustic detect and avoid (DAA) system, to navigate around tall buildings or other aircraft. Each is equipped with redundant safety systems and supervised by trained personnel, who can track flights and intervene when needed.

Zipline intends to centralize inventory of the NHS’ most frequently ordered products: prescription medicines, wound care products, and joint replacement implants, to name a few. These will be flown to Hexham General Hospital, Wansbeck General Hospital, Haltwhistle War Memorial Hospital, and other regional health facilities, within minutes of receiving an order.

Eventually, the partners expect to deliver to “significantly more” health facilities. According to Zipline, the service should help providers move away from last-minute logistics to reduce the number of canceled procedures, which could reduce wait times. It’s expected to launch next year with Northumbria Healthcare NHS Foundation Trust.

“This expansion with Zipline and Apian is an exciting next step as we strive to improve services for the hundreds of thousands of patients we serve,” said James Mackey, CEO of Northumbria Healthcare NHS Foundation Trust. “We believe this innovative technology could be used to improve healthcare outcomes, save money, and eliminate supply chain complexities, and we’re keen to get started.”

Wing—which primarily delivers items such as food, wellness products, and household essentials—is working with Apian to add its own drones to U.K. medical logistics networks. The two plan to deliver pharmacy items, lab samples, and medical devices and supplies in South Dublin, Ireland, as early as this year.

However, the Alphabet subsidiary remains heavily focused on the U.S. market.

Wing Sheds Operational Restrictions

As Zipline adds a previously announced Wing partner, Wing is leveraging a previously announced Zipline approval to bolster its own operations.

The company on Friday said the FAA approved its DAA tech for BVLOS operations without VOs, allowing its drones to use ADS-B instead. The new permissions extend to the airspace above Dallas, where Wing serves customers within a 6-mile radius out of a Walmart Supercenter in the suburb of Frisco.

The firm said the exemption will allow it to remove VOs across Dallas and similar airspace around other major U.S. cities. Following Zipline’s landmark flight last month, Wing will be one of the first drone delivery providers to fly unencumbered by VOs.

“Overall, the FAA’s approval for DAA and recognition of broader strategic deconfliction and [uncrewed traffic management] applications will allow us to operate more efficiently and work toward scaled operations nationwide,” Wing wrote in a blog post. “Starting with communities across the Dallas-Fort Worth area, this action supports our path toward expanding our service across the U.S.”

Wing’s approval is a summary grant, which is essentially a streamlined authorization for a “copycat” company with similar infrastructure, aircraft, and technology to those who have already been approved. In lieu of a final rule on BVLOS operations, the FAA expects to use summary grants to enable early services without overbearing restrictions. Amazon Prime Air, for example, is another recipient.

It’s unclear which of the initial approvals Wing piggybacked off of to obtain its new permissions. But of the four firms to receive exemptions, Zipline’s is the most similar—it too was permitted to replace VOs with its DAA system in a few key markets.

“Our holistic approach to BVLOS flight has been used for commercial deliveries on three continents for several years,” Wing said in its blog post. “It is grounded in avoiding potential conflict before flights ever take off and utilizes in-flight DAA to add an additional layer of safety. Wing has demonstrated the effectiveness and safety of this approach with operational flight data, extensive simulation, and flight test.”

While not as flashy as an international expansion, the removal of VOs could be a big deal for Wing. Without the need to station humans on the ground, the company could greatly expand its delivery range while lowering operational costs. It’s one of the few paths to scale available to industry players, who are just beginning to turn visions of drone-filled skies into reality.

The updates from Wing and Zipline may also have implications for smaller industry players and startups. Having each made several hundred thousand deliveries, the two firms already have a leg up on the competition. Now, the rich are getting richer—and lesser known rivals may need to do even more to catch up.

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Manna Drone Delivery Launches in U.S. with Texas Trick-or-Treaters https://www.flyingmag.com/manna-drone-delivery-launches-in-u-s-with-texas-trick-or-treaters/ https://www.flyingmag.com/manna-drone-delivery-launches-in-u-s-with-texas-trick-or-treaters/#comments Thu, 02 Nov 2023 19:34:44 +0000 https://www.flyingmag.com/?p=187022 Kicking things off by delivering Halloween goodies to customers’ front doors, Manna could expand its U.S. service through a partnership with Hillwood Communities.

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Cold, dreary weather is always a threat to derail Halloween festivities, as was the case in Dallas-Fort Worth this year. But for trick-or-treaters in one of the area’s neighborhoods, drones came to the rescue.

“We are taking Halloween to new heights with a fun new way for kids to trick or treat—especially when the weather isn’t very Halloween compatible,” said Andrew Patton, the head of Ireland-based Manna Drone Delivery’s U.S. business.

On Tuesday, Manna drones flew chocolate, candies, and other sweet treats straight to the doorsteps of clamoring children (and adults) in the Dallas-Fort Worth suburb of Northlake. The Halloween-themed deliveries marked the company’s official U.S. launch, first teased in March.

But Manna, which is backed by Coca-Cola HBC and operates one of Europe’s largest drone delivery services, will deliver more than just Kit Kats and Sour Patch Kids.

“After over four years of operations and over 150,000 flights logged in Europe, we are excited to be touching down in the United States to offer the residents of Dallas-Fort Worth a lightning-quick and sustainable home delivery service,” said Patton.

Patton brings some traditional aviation expertise to the table—the Manna executive holds a commercial pilot’s license with 1,900 hours of flight time and multiple jet type ratings. He flies a Yakovlev Yak-50 aerobatic airplane whenever time permits.

Moving forward, residents of Northlake’s Pecan Square community will be able to order drinks and food (including more chocolate and candy) from local retailers Farmhouse Coffee & Treasures and The Touring Chocolatier, as well as from a few “notable national brands.” 

The service will run on Fridays, Saturdays, and Sundays, delivering items in less than three minutes on average, Manna said. Patton told FLYING the company plans to deliver to the yards of all 1,600 households in Pecan Square, rolling out service with a “staggered” approach.

According to the company’s website, when an order is placed through its app, Manna drones take off from a delivery hub, flying at 60 mph (52 knots) at a height of around 200 feet. When they arrive above the customer’s yard, the drones descend to about 100 feet, lowering packages gently to the ground using a tether. That allows it to deliver delicate items such as eggs.

Residents in the Dallas-Fort Worth suburb of Northlake’s Pecan Square community can order drone delivery through the Manna app. [Courtesy: Manna]

Manna claims that when its drones are soaring at their cruising altitude, they’re perceived as silent by people on the ground. And when descending to complete a delivery, the company describes the aircraft’s buzzing as inaudible to customers indoors.

To kick off its U.S. launch, Manna also partnered with the local Tarrant Area Food Bank, which provides close to a million meals per week to North Texans. The company will make a donation for every flight it conducts this year.

The Start of Something Bigger?

While Pecan Square is Manna’s first and only U.S. drone delivery service area, it’s unlikely to be the last.

Pecan Square was developed by Hillwood Communities and is located near the company’s AllianceTexas Mobility Innovation Zone (MIZ). The MIZ aims to test and scale drone delivery and unmanned aircraft technologies in a real-world environment.

A Manna drone flies over Hillwood Communities’ Pecan Square neighborhood. [Courtesy: Hillwood Communities]

Manna’s Dallas-Fort Worth launch came a few months after it and Hillwood announced the beginning of trials at the MIZ, with the ultimate goal of offering drone delivery to “a select number of Hillwood’s residential developments.” 

The implication is that Pecan Square is only the first site. Per that announcement, Manna plans to eventually offer its service to more than 10,000 local residents.

“Hillwood is the premier developer of best-in-class residential communities in Texas,” Patton told FLYING. “Hillwood’s legacy of technology-forward communities and its investment in next-generation autonomous transportation technology through the AllianceTexas MIZ make it an extremely well-suited partner for Manna as we move into the U.S.”

Another major drone delivery player, Alphabet’s Wing, tested its service at the MIZ’s Flight Test Center in 2021. A year later, it launched a delivery hub at Hillwood’s Frisco Station mixed-use development in partnership with Walgreens. Bell Textron has also demonstrated drone package delivery at the AllianceTexas site.

“Drone deliveries are here to stay, and we’re leaning into this efficient and innovative delivery option,” Chris Ash, senior vice president of aviation business development at Hillwood and the leader of MIZ, told FLYING. “We will continue to build great relationships with more companies to further develop and commercialize this technology that reduces roadway congestion and emissions.”

In August, Wing expanded its Dallas-Fort Worth operations to a Walmart Supercenter in Frisco, which FLYING received an inside look at last month. Israel’s Flytrex has offered drone delivery in the DFW suburb of Granbury since 2022. And elsewhere in the state, Amazon Prime Air last year landed in College Station, adding prescription drone delivery to that service in October.

Manna, meanwhile, has primarily focused on growing domestic operations. Its largest markets are the Dublin suburb of Balbriggan and a few other locations in Ireland—per an interview with Forbes, it has completed thousands of flights per day in multiple Irish markets. According to CEO Bobby Healy, those services are one-tenth the cost of a human driver in a car.

Healy told Forbes the company’s philosophy is to target highly populated U.S. markets, drawing from its experience flying over urban densities of 10,000 people per square mile. Dallas-Fort Worth, one of the fastest-growing metro areas in the U.S., appears to fit that bill. At the same time, Manna is eyeing an expansion into mainland Europe.

“Manna is doing great things in Dublin, and we’re excited to see them make their U.S. debut in Texas and within a Hillwood community,” said Ash. “The AllianceTexas MIZ connects the people, places and ideas needed to propel innovation in surface and air mobility forward. Manna and Wing, another great partner to Hillwood, will continue to benefit from this ecosystem.”

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